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Synclo for retail and e-commerceSell more to each customer, in every channel.
One customer record across stores, website, app and marketplaces. Alci spots who is ready to buy again, keeps stock where demand is, and turns trade and corporate buyers into a proper sales pipeline.
- #4821Online2 itemsAED 340
- #4822Store · Mall of the Emirates1 itemAED 1,250
- #4823Instagram3 itemsAED 515
- #4824OnlineGift box ×6AED 900
- #4825Marketplace1 itemAED 189
Transfer 12 shirts from Deira branch · approved
Hamad bought again after Alci's personalised offer for the matching item.
Corporate gifting order confirmed: 600 boxes. Alci reserved stock across 2 warehouses.
Leila reached Loyal tier. Alci sent her early access to the winter collection.
Built for every kind of retail and e-commerce business.
Stores, online shops and marketplaces selling to customers and trade buyers.
Synclo in one sentence. One subscription that runs sales, people, finance, projects, service, supply and learning, with Alci, an AI colleague that reads your data and handles the routine work.
See a working day with Synclo →Multi-branch retailers
Stores, staff and stock connected, with one view of every customer.
E-commerce brands
Online orders, marketplaces, returns and repeat customers in one place.
Wholesale and trade
Trade accounts, price lists, credit limits and reorders.
Luxury and specialist boutiques
Clienteling, private appointments and VIP follow-up for every advisor.
Why growth stalls in retail and e-commerce.
The same pressures appear in almost every retail and e-commerce business we meet, in the boardroom and on the front line.
The same shopper is three strangers: a store receipt, a web account and a marketplace order.
Best sellers sell out online while the same items gather dust in a branch.
Without knowing who will buy anyway, every campaign is a blanket discount.
“I export orders from four platforms to see one day's sales.”
“Customers ask if we have their size online and I cannot check.”
“We send the same email to everyone and hope.”
The same week, told twice.
First the way it usually goes, then with Synclo on the team. Same work, same people — watch the number.
How Synclo drives growth in retail and e-commerce.
Five capabilities, each shown with an example of Alci at work.
One customer, every channel
Store, website, app, Amazon, Noon and social orders join one profile with purchases, returns and preferences.
In practiceA store associate sees that the customer in front of them bought the same jacket online in another size and returned it, and offers the right size immediately.
Win back the right customers at the right time
Alci learns each customer's buying cycle and suggests who to contact, with what, and when.
In practiceAlci finds 340 customers who usually reorder skincare every 6 weeks and are now 2 weeks late, and sends each a reminder for their own product.
Stock follows demand
Sales and stock by location are linked, so Alci recommends transfers before stockouts and markdowns.
In practiceAlci moves 120 units of a best-selling sneaker from a slow branch to the online warehouse before the weekend campaign.
Trade and corporate sales pipeline
Corporate gifting, wholesale and franchise enquiries get quotes, approvals and follow-ups like any B2B deal.
In practiceA 600-box corporate gifting enquiry is quoted, approved and stock-reserved in one afternoon.
Promotions that pay
See the real margin of every campaign by customer segment, not just revenue.
In practiceAlci shows that the 30% sitewide sale cost more margin than it brought in, while the loyalty-only offer paid back four times.
Every customer, from first visit to VIP
See where customers drop off, and let Alci bring them back at the right moment.
Second purchase is the biggest drop. Alci now sends a personal offer 21 days after the first order, when customers are most likely to come back.
A working day in retail and e-commerce, with Synclo.
Five moments from an ordinary day. On the left, how it usually goes. On the right, the same moment with Synclo.
- 08:30Store manager
Builds the rota on a whiteboard.
With SyncloPublishes the rota planned around expected footfall and staff availability.
- 10:00E-commerce lead
Exports orders from three marketplaces.
With SyncloSees web, marketplace and store orders together, with stock reserved automatically.
- 12:30Sales advisor
Cannot remember what a VIP bought last season.
With SyncloOpens the client's full history and preferences before greeting her.
- 15:00Buyer
Discovers a best seller is out of stock.
With SyncloApproves Alci's reorder, raised when stock fell below the reorder level.
- 19:00Owner
Adds up the day from each branch.
With SyncloAsks Alci for today's sales by channel and branch, and gets the answer instantly.
Alci at work in retail and e-commerce.
Pick a request, or type your own. This is what your team sees in Synclo.
Demo with sample company data.
Spend meetings on decisions, not status updates.
Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.
Before
- Alci builds last week's trading pack: sales by channel, margin, stock cover and campaign results.
- Lines at risk of stockout or overstock are listed with suggested actions.
During
- The team asks Alci follow-up questions live, such as "which stores sold the new range best?"
- Transfers, reorders and markdowns are approved in the room.
After
- Purchase orders, transfers and price changes are created automatically.
- Campaign audiences are built from the decisions made.
Trading meetings focus on what to do this week, not on reconciling last week's numbers.
Also: Peak-season war-room
- Live sales by channel, store and hour during campaigns
- Stock alerts with suggested transfers before items sell out
- Delivery delays and refund queues as they build
- Staffing by store compared with live footfall
- 07:00Pack ready
Alci builds last week's trading pack: sales by channel, margin, stock cover and campaign results.
- 09:05Question in the room
“Which loyal customers have stopped buying?”
- 09:06Alci answers
212 loyal customers have not bought in 60 days. I prepared a personal offer for each based on what they usually buy.
- 09:20Decisions captured
Purchase orders, transfers and price changes are created automatically.
One platform for the entire retail and e-commerce operation.
Sales is only the start. All eight modules and Alci share the same data, under one subscription.
- Real-time stock across products, stores and warehouses
- Transfers, procurement and vendor management
- Order fulfilment, dispatch and delivery coordination
- Customer profiles with purchases across every channel
- Loyalty, retention and repeat-purchase insights
- Trade, wholesale and corporate pipelines
- Sales and transactions across channels in one ledger
- Payment reconciliation, including marketplaces and BNPL
- Store-level budgets and consolidated reporting
- Order issues, returns and refunds as tracked tickets
- Support across stores, chat and social
- Full customer interaction history
- Staff across stores and warehouses
- Shifts, attendance and payroll
- Sales performance by person and store
- Bulk and seasonal hiring for stores and warehouses
- Interviews and offers across locations
- A talent pool for the next peak
- Answers questions from your live data
- Runs routine work by command
- Learns your patterns and handles repeat cases
Connects to the systems you already rely on.
Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.
Selling channels
Stores and payments
Marketing
Delivery
Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.
From your files to a running company, in days.
How a retail and e-commerce business moves onto Synclo. No consultants, no long project, and nothing changes until you are ready.
- Day 1
Share what you have
Upload your existing spreadsheets or connect your current system: your POS and online order exports, product catalogue, stock levels and customer lists.
- Within days
Synclo sets itself up
Modules are arranged around your customers, channels, orders, stock, loyalty and staff rotas. There is no consultant and no implementation project.
- First week
Your team starts working
People work in plain language and ask Alci when they are unsure, so there are no training courses to sit through.
- From then on
Alci takes on the routine
Alci learns how your team handles reorders, VIP follow-ups and abandoned-basket reminders, and offers to take it over one approval at a time.
- All eight modules and Alci
- Set-up from your own files
- Connect SAP, Oracle or Dynamics first
- Updates and support included
- One price, agreed in writing
- A 14-day free trial, or a guided pilot
Echo Leather
Leather retailer · United StatesSynclo built a customised inventory management system for Echo Leather, giving the team real-time stock tracking across locations, better inventory control and fewer stock discrepancies.
Talk to us about your projectWhat our customers say.
Synclo improved inventory visibility, vendor coordination, and order fulfillment as we scaled.
Daniel WinstonHead of Supply Chain & Operations, Echo Leather · United States