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Synclo for real estateAnswer every enquiry and sell every unit.
Portal leads answered in minutes, live unit availability for every agent, viewings booked by Alci, and offers, payment plans and handovers in one place. Synclo CRM is built for how property is really sold.
New enquiry3
Qualified2
Viewing2
Offer1
Reserved1
Alci qualified Marina Heights 2BR: budget AED 2M+, buying within 3 months.
Built for every kind of real estate business.
Developers, brokerages and property managers selling, leasing and handing over units.
Synclo in one sentence. One subscription that runs sales, people, finance, projects, service, supply and learning, with Alci, an AI colleague that reads your data and handles the routine work.
See a working day with Synclo →Developers
Off-plan launches, payment plans and handovers, from the first enquiry to the keys.
Brokerages
Portal leads, listings and agent performance across every team and every office.
Property managers
Leases, renewals, maintenance requests and collections for every unit you manage.
Family offices and landlords
A clear view of every asset, tenant and cheque without a back office of spreadsheets.
See Synclo handle a real agency day.
Late-night leads, double-booked units, marketing spend and launch day. Four everyday problems, solved by asking Alci.
Why growth stalls in real estate.
The same pressures appear in almost every real estate business we meet, in the boardroom and on the front line.
Buyers enquire on three portals at once. The developer who answers first, with the right unit, usually gets the viewing.
Availability lives in a spreadsheet that is out of date the moment a unit is reserved, so offers clash and buyers lose trust.
Marketing reports clicks, sales reports bookings, finance reports collections. Nobody can say which campaign actually sold units.
“I spend my mornings copying portal leads into a sheet before I can call anyone.”
“Every Monday I ask the same question: how many viewings, how many offers, what is stuck?”
“I chase instalments from a payment plan nobody updated after the buyer changed units.”
The same week, told twice.
First the way it usually goes, then with Synclo on the team. Same work, same people — watch the number.
How Synclo drives growth in real estate.
Five capabilities, each shown with an example of Alci at work.
Answer every enquiry in minutes, in the buyer's language
Leads from Property Finder, Bayut, Dubizzle, your website, Meta and Google forms and WhatsApp land in one inbox. Alci checks the unit they asked about, replies in Arabic or English with matching options, and assigns the lead to the right agent by project, language and workload.
In practiceA buyer asks about a 2-bedroom in Marina Heights at 11:40 pm. Alci replies within a minute with three available units, floor plans and a viewing slot. By 9 am the agent has a booked viewing, not a cold lead.
Live inventory every agent can trust
Every unit, price, view, payment plan and status (available, on hold, reserved, sold) lives in Synclo and updates the moment anything changes. Agents ask Alci instead of calling the sales admin.
In practice"Show 2-bed units under AED 2.2M with sea view in Tower B." Alci lists four, holds one for 24 hours for your buyer, and releases it automatically if no deposit arrives.
Lead scoring that learns what a real buyer looks like
Alci scores each lead on budget, timeline, financing, nationality rules, engagement and source, then learns from your own closed deals which signals predict a sale.
In practiceAfter 40 closed sales, Alci notices that buyers who ask for the payment plan and book a viewing within 48 hours close 3 times more often, and moves them to the top of every agent's list.
Viewings, offers and reservations without paperwork
Book viewings in shared calendars, send the location pin and reminders, log feedback from the site, then generate offers, reservation forms and payment schedules from approved templates, with e-signature.
In practiceAfter a viewing, the agent says "offer 1204 at AED 1.8M on the 60/40 plan." Alci prepares the offer, routes the discount for approval, and sends it for signature.
From reservation to handover to renewal
Payment plans, instalment reminders, broker commissions, snagging, handover and, for leasing, renewals and maintenance requests, all on the same customer record.
In practiceNinety days before a lease ends, Alci asks the tenant whether they want to renew, prepares the renewal at the new rate, and flags units likely to become vacant.
Every unit's status, live for every agent.
Reservations, holds and sales update the moment they happen, so nobody sells a unit that is already gone.
Live activity
- 10:42 · Unit 1204 reserved · deposit received
- 10:38 · Unit 0905 on hold for 24 h · agent Lina
- 10:31 · Unit 1103 released · hold expired
- 10:24 · Unit 0702 sold · SPA signed
Agent: “2-beds under AED 2.2M with sea view?”
Alci: “4 available on floors 12 to 21. Holding 1204 for your buyer.”
A working day in real estate, with Synclo.
Five moments from an ordinary day. On the left, how it usually goes. On the right, the same moment with Synclo.
- 08:10Sales agent
Copies portal leads into a sheet before the first call.
Overnight portal and WhatsApp leads are already qualified by Alci, with viewings proposed.
- 10:30Sales director
Asks each team for viewings and offers by email.
Opens one screen showing viewings, offers and reservations by project and agent.
- 13:00Sales agent
Phones the office to check if a unit is still available.
Sees live availability on the phone and reserves the unit in front of the buyer.
- 15:45Collections officer
Chases instalments from an outdated payment plan.
Alci sends reminders against the live payment plan and logs every promise to pay.
- 18:00Managing director
Waits for Monday's report.
Asks Alci "what did we sell today?" and gets units, value and the best campaign.
Alci at work in real estate.
Pick a request, or type your own. This is what your team sees in Synclo.
Demo with sample company data.
Spend meetings on decisions, not status updates.
Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.
Before
- Alci builds the pack at 7 am: leads by source, viewings held, offers out, reservations, cancellations and collections.
- Each agent gets their own one-page summary and the 3 deals Alci thinks need help.
- Units on hold for more than 48 hours are flagged for release.
During
- The board is live on screen. The director asks "why did Tower B viewings drop?" and Alci answers from the data in the room.
- Discount and payment-plan exceptions are approved on the spot.
- Every decision is captured as a task with an owner and a date while people talk.
After
- Tasks appear in each agent's list before they leave the room.
- Unit holds are released, price changes go live, and buyers on the waiting list are notified automatically.
- Next Monday's pack already tracks whether last week's decisions happened.
The 90-minute status round becomes a 25-minute decision meeting, because nobody has to report numbers anymore.
Also: Launch day war-room
- Live reservations by tower, floor and agent, refreshed every few seconds
- Hot units released from holds the moment a deposit fails
- Broker allocations and commission tracking as sales happen
- Alci answers "how many 1-beds are left on floors 20 to 30?" instantly
- 07:00Pack ready
Alci builds the pack at 7 am: leads by source, viewings held, offers out, reservations, cancellations and collections.
- 09:05Question in the room
“Which portal leads have not been contacted yet?”
- 09:06Alci answers
All 37 leads from last night got a first reply from me within 2 minutes. 6 asked for a viewing; I booked 4 and sent 2 to agents to confirm times.
- 09:20Decisions captured
Tasks appear in each agent's list before they leave the room.
One platform for the entire real estate operation.
Sales is only the start. All eight modules and Alci share the same data, under one subscription.
- Leads from every portal, form and WhatsApp in one inbox
- Unit inventory, holds, reservations and bookings
- Site visits, follow-ups and offers on one client record
- Payment plans, instalments and collections
- Broker commissions and developer payouts
- Project cost and revenue by tower
- Construction milestones linked to payment plans
- Snagging and handover checklists
- Contractor tasks and approvals
- Buyer and tenant requests with owners and deadlines
- Maintenance tickets for managed buildings
- Complaints tracked to closure
- Agent targets, attendance and commissions
- Leasing and facilities staff schedules
- Payroll for every entity
- Materials and fit-out procurement
- Vendor and contractor management
- Stock for managed properties
- Answers questions from your live data
- Runs routine work by command
- Learns your patterns and handles repeat cases
Connects to the systems you already rely on.
Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.
Lead sources
Selling and signing
Payments and finance
Moving from
Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.
From your files to a running company, in days.
How a real estate business moves onto Synclo. No consultants, no long project, and nothing changes until you are ready.
- Day 1
Share what you have
Upload your existing spreadsheets or connect your current system: lead exports from Property Finder and Bayut, your unit inventory, price lists and payment plans.
- Within days
Synclo sets itself up
Modules are arranged around your projects, units, viewings, offers, reservations and handovers. There is no consultant and no implementation project.
- First week
Your team starts working
People work in plain language and ask Alci when they are unsure, so there are no training courses to sit through.
- From then on
Alci takes on the routine
Alci learns how your team handles lead qualification, viewing confirmations and instalment reminders, and offers to take it over one approval at a time.
- All eight modules and Alci
- Set-up from your own files
- Connect SAP, Oracle or Dynamics first
- Updates and support included
- One price, agreed in writing
- A 14-day free trial, or a guided pilot