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Synclo for logistics and distributionQuote every lane quickly and keep shippers coming back.
Synclo CRM turns rate requests into fast, accurate quotes, tracks every shipper's volumes and margins, and connects sales to warehouses, fleets and invoicing, so you grow accounts without losing control of costs.
- TR-114Jebel Ali → RiyadhBorder cleared1 d 4 h
- TR-087Dubai → Abu DhabiOn time42 min
- TR-203Jebel Ali → MuscatProof of delivery capturedDelivered
Alci priced the Riyadh FTL lane from current truck rates and border times. Quote sent.
3PL trial passed SLA targets. Alci drafted the 2-year contract.
Pharma air freight tender priced with cold-chain handling and submitted.
Built for every kind of logistics and distribution business.
Freight forwarders, 3PLs, couriers and distributors.
Synclo in one sentence. One subscription that runs sales, people, finance, projects, service, supply and learning, with Alci, an AI colleague that reads your data and handles the routine work.
See a working day with Synclo →Freight forwarders
Rate requests, quotes, bookings and shipper relationships.
3PL and warehousing
Contracts, storage, picking and client billing.
Transport and last-mile
Trips, drivers, vehicles and proof of delivery.
Distributors
Trade customers, price lists, stock and route sales.
Why growth stalls in logistics and distribution.
The same pressures appear in almost every logistics and distribution business we meet, in the boardroom and on the front line.
Shippers send the same request to several forwarders; slow quotes lose loads.
Fuel, waiting time and accessorials are not billed consistently.
A shipper moves lanes to a competitor and you notice months later.
“I rebuild rates from carrier emails every morning.”
“I see shipper volumes only at month end.”
“Half our disputes are about surcharges.”
The same week, told twice.
First the way it usually goes, then with Synclo on the team. Same work, same people — watch the number.
How Synclo drives growth in logistics and distribution.
Five capabilities, each shown with an example of Alci at work.
Quote lanes in minutes
Alci builds quotes from contract and spot carrier rates, transit times and surcharges.
In practiceA Jebel Ali to Riyadh FTL request is quoted in 6 minutes with border waiting time built in.
Account health at a glance
Volumes, lanes, margin and SLA performance for every shipper.
In practiceAlci alerts the account manager that a shipper's China lane volumes fell 35% in 6 weeks.
Tenders and RFQs
Logistics tenders with many lanes are priced and tracked lane by lane.
In practiceA 120-lane tender is priced with margin per lane and submitted on time.
Bill every surcharge
Detention, waiting time and accessorials captured from operations and invoiced automatically.
In practiceAlci finds AED 84K of unbilled waiting time from last month's trip logs.
Cross-sell services
Shippers using freight only are offered warehousing, customs or last mile when patterns show the need.
In practiceAlci spots an importer paying storage at the port and suggests your bonded warehouse.
Trucks, routes and shipments on one screen
Dispatch and sales share the same live picture of the fleet.
Border waiting time on the Riyadh lane is 3 hours today. Alci added detention to the job so it is billed automatically.
A working day in logistics and distribution, with Synclo.
Five moments from an ordinary day. On the left, how it usually goes. On the right, the same moment with Synclo.
- 07:30Dispatcher
Plans trips on a whiteboard and phone calls.
Plans trips on a live map with vehicles, drivers and loads.
- 09:45Pricing desk
Takes a day to answer a rate request.
Quotes the lane in minutes from contracted rates and margin rules.
- 12:15Customer service
Calls drivers to answer "where is my shipment?"
Answers from live trip status, or lets Alci reply to the shipper.
- 15:30Account manager
Notices a shipper has gone quiet a month later.
Gets Alci's alert the week a key shipper's volume drops.
- 18:00Operations director
Waits for the weekly KPI pack.
Asks Alci for on-time delivery, utilisation and margin by lane.
Alci at work in logistics and distribution.
Pick a request, or type your own. This is what your team sees in Synclo.
Demo with sample company data.
Spend meetings on decisions, not status updates.
Alci prepares the numbers before anyone walks in, answers questions live, and turns decisions into tasks.
Before
- Alci prepares wins, losses, quotes pending, account health and margin by lane.
During
- The team decides on pricing for key tenders and actions for shrinking accounts.
After
- Quotes, account plans and billing fixes go out automatically.
Commercial reviews focus on growing accounts, not reconciling numbers.
Also: Daily dispatch call
- Today's loads, drivers and vehicles
- Delays and exceptions from overnight runs
- Proof of delivery missing from yesterday
- Capacity left for same-day bookings
- 07:00Pack ready
Alci prepares wins, losses, quotes pending, account health and margin by lane.
- 09:05Question in the room
“Quote Jebel Ali to Riyadh, 4 trucks a week.”
- 09:06Alci answers
USD 1,180 per truck, transit 2 days including border. Margin 17%. Approve to send.
- 09:20Decisions captured
Quotes, account plans and billing fixes go out automatically.
One platform for the entire logistics and distribution operation.
Sales is only the start. All eight modules and Alci share the same data, under one subscription.
- Inventory and stock movement across warehouses
- Order processing and fulfilment
- AI demand forecasting
- Lane quotes, tenders and contracts
- Client orders from booking to delivery
- Revenue by shipment and contract
- Route planning and delivery workflows
- Vehicles and crews allocated by job
- AI route optimisation
- Delivery issues, delays and exceptions
- Shipment tracking requests
- Escalations with owners
- Transport and warehousing costs
- Surcharges and accessorials billed
- Payments across vendors and clients
- Drivers, handlers and warehouse staff
- Shifts, attendance and payroll
- Bulk hiring for peaks
- Answers questions from your live data
- Runs routine work by command
- Learns your patterns and handles repeat cases
Connects to the systems you already rely on.
Keep what works. Synclo connects to it, brings the data into one view, and lets Alci act on it.
Operations
Freight
Customers
Finance
Connections run through Synclo integrations, file imports and our open API. Tell us what you use and we will confirm exactly how each one connects before you start.
From your files to a running company, in days.
How a logistics and distribution business moves onto Synclo. No consultants, no long project, and nothing changes until you are ready.
- Day 1
Share what you have
Upload your existing spreadsheets or connect your current system: your rate cards, shipper lists, vehicle and driver lists, and shipment history.
- Within days
Synclo sets itself up
Modules are arranged around your rate requests, quotes, shipments, trips, warehouses and billing. There is no consultant and no implementation project.
- First week
Your team starts working
People work in plain language and ask Alci when they are unsure, so there are no training courses to sit through.
- From then on
Alci takes on the routine
Alci learns how your team handles quote follow-ups, delivery updates and volume alerts, and offers to take it over one approval at a time.
- All eight modules and Alci
- Set-up from your own files
- Connect SAP, Oracle or Dynamics first
- Updates and support included
- One price, agreed in writing
- A 14-day free trial, or a guided pilot